MATTHEW & TRACY GO FOR YORKSHIRE BATTER MIX

Posted by Stelios Theocharous April 13, 2011 - 12:37 pm

Where: Fish & Chips @ 149 Bridlington
Who: Matthew Silk & Tracy Poskitt
Established: 2nd December 2008
Years in the trade: Matthew 25 Years & Tracey 29 Years
Range: KFE

Honesty, Straight Talking, Quality and striving to move forward and do better every time. This are the words that come to mind when I first met Matthew Silk & Tracy Poskitt. It honestly is not just blowing smoke, they take great care in everything they do hence why i thought it would be impossible to get them to try our new Yorkshire Batter mix. But true to their word they gave it a bash and I know how important it is to them to have a great product and after winning the fish and chip shop of the year competition I was delighted when they called me and told me they wanted to change over to our Yorkshire Batter Mix.

I caught up with Tracy & Matthew to ask them a few questions and too take a few photos.

What is the secret to your success?
Matthew: I have been in the industry for quite a few years, and i really do believe that it is down to two things. Attention to detail, I try everything and if its no good it is not being cooked let alone sold and also customer service is very important to me.
Tracy: Since I entered the trade, I noticed immediately that training was a major factor and I have always trained my team, with me it is not a job but a career.

Why go into business together?
Matthew: We have both been in this area for a while and we never really crossed paths, however we both seen this shop and decided to go into business together rather than in competition with each other.

What batter mix did you do before switching over?
Matthew: Since god was a lad we always made our batter ourself with my homemade recipe, it was the way I was trained when first starting in the job.

Why did you make the switch?
Matthew: It was never intentional, we just tried the Yorkshire Batter mix and really liked it. As I mentioned above we used to make our own batter mix before and it was very good, and we had no issues with it either. BUT the quality and consistency that the Yorkshire Batter Mix offered us was a no brainer, we employ quite a few staff and wanted the batter the same every time without any compromise on quality and not to forget excellent value for money…

How did the refit go?
Matthew & Tracy: The refit went very well, but very quick. We had to plan very far in advance and it was no easy task. We had to knock down three walls and make room for a new range. Were very happy with the current setup.

What is the biggest predicament now you have won the competition?
Matthew: The biggest issue is keeping high standards and moving forward continuously, it means we are always looking at ways to make our product better.

Would you recommend others join the fish and chip shop of the year competition and what should they be aware of?
Matthew: Too right, but it is not easy and you must have high standards.