Millennium Gets Battered To Go Natural

Posted by Stelios Theocharous June 11, 2009 - 9:25 am

Name:                    Paul Martin
Shop Name:          Millennium Fish Bar
Location:               Leicester
Range:                   Kiremko

Paul has been in the industry for over 20 years, starting off at Mario’s Fish Bar in Leicester which had an excellent reputation with customers and is probably one of the most famous fish and chip shops in Leicester, and then moving to his own shop with his wife to Saffron Lane in Leicester.

The area of Leicester is saturated with fish and chip shops so the competition is very intense, millennium fish bar has had to innovate and invest into their business practices, the Leicestershire council recently awarded the shop with a smiley face award which is the highest a food take away can get, which recognises food hygiene practices, structure of the building exterior and interior and their overall confidence with the management. Paul Says “I have been using the natural batter mix now for over a year and the consistency is just great, even when I changed over to HE Kiremko range I didn’t have to change the way I make my batter, It is consistent between all the three people who make the batter mix, I don’t mind paying more for certain products if they are better but the batter company natural is better value for money in my opinion. It is not easy to make a decision to change a product but I wanted to stand out from the competition and wanted a natural product rather than an orange one that my rivals are using.”

Stelios says.
“Paul and his wife and their Team work very hard to keep customers happy, they go out of their way to use the finest products and keep the locals coming in. After being at this shop for just over 10 years it is no small feat, and to carry on keeping the standards high day by day is an achievement in its self. We are of course happy to have Millennium on our list of happy customers, I know that they feel comfortable to let us know if there ever is a problem.”