NFFF Quality Award Update

Posted by Stelios Theocharous June 30, 2011 - 5:43 pm

It’s all about Quality as new NFFF Fish and Chip Quality Award promotes the best in the UK.

The ‘NFFF Fish & Chip Quality Award’ was officially launched in January 2011, and now halfway through the year has already been presented to over 70 high flying shops across the country with a wave of media coverage generating free publicity and increased sales for the shops achieving this honour.

The scheme has been designed to achieve a balance between good quality products, clean hygienic premises, high standards of shop appearance and highly trained and competent managers and staff. It’s open to all fish and chip shop businesses that operate within the UK and is the perfect way to help improve business, keep abreast of the current food hygiene laws and stay one step ahead of the rest of the fish and chip competition.

The re-launched scheme doesn’t use a grading system; there is a simple PASS or FAIL and as the quality award is all about raising industry standards, the minimum pass benchmark has been set at the 4 star level of the previous Seafish award.

The NFFF scheme puts more emphasis on the quality of the product and less focus on the premises than the previous scheme. Although cleanliness and hygiene remains high on the agenda, applicants won’t need to have the fabulous new range or a refit to ensure a pass.

Gregg Howard, NFFF President, comments, “We have been delighted with the response so far.  From personal experience, being an award holder acts as great PR and will pay for itself in the first few weeks.  We are helping the newly awarded shops get press releases and coverage into the local media and through what is effectively free advertising, the Quality Award will pay for itself in uptake and increased footfall in no time.  It’s a win, win situation for the industry.”

So are you ready to join Britain’s best?

If you consider that your business produces a first class product, delivered by well trained staff offering excellent customer service working in an excellent hygienic environment, then the NFFF want to hear from you!

The scheme award lasts for two years at a cost of £350 (plus VAT) and NFFF members are entitled to a discount of £50. For more details please contact the NFFF offices on 0113 230 7044 and speak to Karen Clark, or visit the website at www.qualityfishandchips.co.uk