CHIPS & THINGS IN DONCASTER

Posted by Stelios Theocharous December 11, 2009 - 4:18 pm

Shop: Chips & Things
Name: Neil Marshall
Range: Mallinson
Frying Medium: Frymax
Location: Thorne, Doncaster

How long have you been at this shop?
15 yrs

What is your favourite piece of equipment in the shop and why
Mallinsons 3 pan fish range as its so fast and so easy to use.

Tell us a little about yourself and how you found yourself in this job?
I’m a 37 year old self taught fish fryer originally from Mablethorpe. I have family in Thorne and decided on a change and the perfect opportunity came along when the shop I now own became vacant. So I purchased the freehold.

What do you like the most about the fish and chips shop industry?
Trade consistency, it doesn’t fluctuate like some trades do, also the fact that fish and chips are loved by all generations young and old, it’s a national treasure.

What do you dislike the most about the fish and chip shop industry?
The fact that there are a lot of operators de-valuing the industry by serving huge portions at ridiculously low prices; in the long run it damages the industry and every shop large or small

What is special about your fish and chips shop?
We are the only award winning fish and chip shop for miles and we pride ourselves in serving the perfect portion of fish and chips every time

Why do you like the Natural Batter?
I leave decisions like this to my customers, if they like it and come back, then its a winner. Customers love the batter, and it cooks beautiful.

What is the area of your shop like?
Our shop is situated in a working class area where majority of people are in employment.
We have 4 fish and chips shops within a mile radius as well as 3 pizza shops 4 Chinese and 5 Indian take aways

Tell us a little about your family or team operation?
We have a valued workforce in place from spud basher to counter staff to assistant fryer to our delivery drivers. We all aim to deliver a fast friendly service with delicious food every time.