Tony Zarcone Goes Natural

Posted by Stelios Theocharous June 11, 2009 - 9:14 am

Name:     Tony Zarcone
Shop:      Pisces Fish Bar
Where:   Earl Shilton, Leicestershire
Range:   Perfecta
Batter:   Natural

Tony Zarcone & his sister cannot decide if it was 1961 or 1962 when they moved to England from Sicily, but then they finally settled on 1961. However it is not how long they have been in England that matters but the number of years they have been cooking quality fish and chips.

Pisces Fish & Chips is off the beat and track in a village called Earl Shilton in Leicestershire. They are off the main road in residential area and are a real chimney top fish and chip shop, so they don’t really get passing trade so it does truly matter what he serves his customers, because if the food is not of the highest quality customers will not go out of their way to eat their fish and chips. The village of Earl Shilton is only small, but there is a lot of competition from fish and chip shops and other takeaway’s that serve fish and chips along side their menu of kebabs, café and pizza, however Tony only does fish and chips with a limited menu including pies and items like sausages etcetera. Tony does not believe that the way forward is opening late hours and offering a vast menu, he only believes in opening hours that customers need. His team of his brother and his sister and employees keep the customers happy with their personal customer service skills that only come with being in a local area for as long as they have.

Tony has been frying fish and chips for nearly 40 years, and he has seen a thing or two, his family have been frying fish and chips for just as long with a fish and chip shop in Leicester, so when it comes to batter mix and frying mediums Tony only uses the best and only quality branded products like The Batter Company Natural & Frymax, three years ago Tony installed a high efficiency Perfecta range which he swears by and with all the of the above and cooking as fresh as possible is what keeps him and his customers happy.

Stelios Says “I was out canvassing when I dropped into see Tony at Pisces and when I showed him my batter mix, he was proud to say that he had already started using it after requesting a sample from his supplier Caterway based in Mansfield. Tony has 40 years experience in the trade, and I knew it would be difficult for him to change batter mix; however the family was very pleased with not only the quality but also the consistency. At The Batter Company we do not take for granted when a customer moves over to our batter mix, we find that were not building a customer base but a network of friends whom like the batter and get passionate about the food they fry.”